Happiness communications and lovemarks
- Francisco Cabezuelo-Lorenzo
- Gloria Jiménez-Marín
- Rafael Ravina Ripoll (coord.)
- Luis Bayardo Tobar Pesantez (coord.)
- Araceli Galiano Coronil (coord.)
- Eduardo Ahumada Tello (coord.)
Publisher: Tirant lo Blanch
ISBN: 9788411832168
Year of publication: 2024
Pages: 381-398
Type: Book chapter