Exposición selectiva y polarización de audiencias. Un análisis a través del consumo acumulado de información política en España

  1. José María Ramírez-Dueñas
  2. María Luisa Humanes
Revista:
Cuadernos.Info

ISSN: 0719-3661

Ano de publicación: 2023

Título do exemplar: Diez años de Cuadernos.info al servicio de la variedad del campo en Iberoamérica

Número: 56

Páxinas: 1-21

Tipo: Artigo

DOI: 10.7764/CDI.56.59797 DIALNET GOOGLE SCHOLAR lock_openAcceso aberto editor

Outras publicacións en: Cuadernos.Info

Resumo

Diferentes investigaciones han puesto de manifiesto cómo los crecientes procesos de polarización están configurando nuestras sociedades y la relación entre ciudadanos, instituciones y medios de comunicación. Este estudio busca enfocarse en la llamada polarización de audiencias, entendida como una consecuencia de la progresiva exposición selectiva –ideológica, en este caso– que reduce la cantidad de informaciones y contextos a los que están dispuestos a exponerse. Para evaluar este fenómeno en España, se ha realizado un análisis cuantitativo a través de la encuesta postelectoral de las elecciones generales de noviembre de 2019 del Centro de Investigaciones Sociológicas mediante una escala de consumo acumulado, en cuyos resultados se advierte del perfil de los sujetos más polarizados mediáticamente: hombres, personas de mayor edad, con más ingresos económicos, interesados por la política y activados electoralmente. Este concepto permite estudiar mejor los procesos de polarización política y afectiva y abre nuevas líneas de investigación sobre la generación de identidades (ideológicas, partidistas...) y sobre sus efectos en la mayor radicalidad en el fenómeno de la polarización.

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