CSR communication & stigmatized industriesIs inclusion and diversity becoming a means for stigma-washing? Six decades of literature review

  1. Juan Manuel Alonso
  2. Laura Illia
  3. Belén Rodríguez-Cánovas
Revista:
Cuadernos.Info

ISSN: 0719-3661

Año de publicación: 2024

Título del ejemplar: Continúa el impacto de las redes sociales y de las tecnologías digitales en la producción científica en comunicaciones

Número: 57

Páginas: 268-292

Tipo: Artículo

DOI: 10.7764/CDI.57.65557 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Cuadernos.Info

Resumen

Este trabajo busca presentar una revisión en profundidad de la literatura bajo el prisma de tres disciplinas: comunicación de responsabilidad social corporativa (en adelante, RSC), empresas estigmatizadas y diversidad e inclusión (D&I). Dicha revisión está respaldada por un software de mapeo bibliométrico, SciMAT, desarrollado por Cobo y sus colegas (2011), miembros de la Universidad de Granada, España. Se ha examinado un total de 8942 artículos sobre los tres temas entre 1963 y 2022, publicados en 98 revistas líderes indexadas en el Journal Citation Reports de Web of Science. Se ha utilizado el software antes mencionado para identificar los estudios relevantes y centrarse en un segundo escrutinio individual cualitativo en profundidad. Los hallazgos sugieren que aún no se ha analizado el uso de D&I para mitigar el estigma organizacional, y que todavía es necesario evaluar la hipótesis de que las empresas estigmatizadas pueden usar la comunicación de RSC y D&I para mitigar su estigma. Asimismo, se indica cómo futuros estudios pueden encontrar que las empresas estigmatizadas utilizan D&I para gestionar su estigma a través de la comunicación de RSC, y que la disciplina D&I se vería afectada por esta práctica pues significaría que la D&I se utiliza instrumentalmente de una manera diferente a la que se supone.

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