The Self-representation of People with Disabilities on Instagram

  1. Luis Mañas-Viniegra 1
  2. Carmen Llorente-Barroso 1
  3. Ivone Ferreira 2
  4. Mónica Viñarás-Abad 1
  1. 1 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

  2. 2 Nova University of Lisbon
Revista:
Comunicar: Revista Científica de Comunicación y Educación

ISSN: 1134-3478

Año de publicación: 2024

Título del ejemplar: Empowered and hyper(dis)connected audiences: Actors, contexts, experiences and educommunicative practices

Número: 78

Páginas: 179-190

Tipo: Artículo

DOI: 10.58262/V32I78.15 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: Comunicar: Revista Científica de Comunicación y Educación

Resumen

La apariencia física de muchas personas con discapacidad ha marcado su estigmatización por no responder a los ideales de belleza impuestos socialmente. Estos cánones estéticos vehiculan la representación de estilos de vida en Instagram y acaparan el interés de audiencias jóvenes. Al respecto, investigaciones previas han señalado que las personas con discapacidad también publican imágenes de autorrepresentación que están contribuyendo a generar nuevos estereotipos de belleza con un potencial impacto en usuarios sin discapacidad reconocida. El objetivo de esta investigación fue medir la atención e intensidad emocional que despiertan una selección de publicaciones en Instagram realizadas por personas con discapacidad, y en las que exhiben su imagen corporal con fines eminentemente estéticos, tanto de belleza como de moda. Se han utilizado dos técnicas de neurocomunicación, el «eye tracking» y la respuesta galvánica de la piel, aplicadas a una muestra de 120 universitarios españoles y portugueses usuarios habituales de Instagram. Los resultados sugieren que los jóvenes sin discapacidad continúan registrando una atención focalizada hacia los aspectos de la imagen que exteriorizan la discapacidad, especialmente cuando se trata de rasgos explícitos, sin que existan sobresaltos notables en la intensidad emocional. Estos resultados inciden en la necesidad de integrar la concienciación y la sensibilización sobre la imagen de las personas con discapacidad de forma transversal en el sistema educativo para contribuir a la plena inclusión.

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Fuente de los datos: Dialnet