Análisis de la reacción fisiológica cerebral del usuario de realidad virtual a través de la encefalografía (EEG)

  1. Casas Arias, Miguel 1
  2. Cerdán Martínez, Victor 1
  1. 1 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

Journal:
Comunicación & métodos

ISSN: 2659-9538

Year of publication: 2023

Issue Title: Transdisciplinarity in Communication Research Methodologies

Volume: 5

Issue: 2

Pages: 19-32

Type: Article

DOI: 10.35951/V5I2.196 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Comunicación & métodos

Abstract

The electroencephalogram (EEG) is a very useful tool to analyze the reactions of the brain through the consumption of content linked to the use of virtual reality (VR) technology. Our proposal consists of a neuroscience-based methodology where we explore the effects of VR on users' brain activity. This methodology can provide a valuable method to better understand the functioning of the brain and its relationship to the perception of stimuli elicited by the use of VR. At the same time, we believe that neuroscience can inspire and enrich the use of VR in the creation of new artistic forms, entertainment experiences and, in general, as an innovative communication medium exploring new frontiers unknown until now by users and audiences. This research can also have applications in fields such as psychology, neuroscience, psychiatry, and media and entertainment studies, as well as being a valuable tool for content creators, who thus obtain information to decipher consumer tastes. In this way, each specialist in his or her discipline will be able to obtain data that they can apply in a practical way to intervene in their respective fields of operation.

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