Demand Impact for Prices Ending with “9” and “0” in Online and Offline Consumer Goods Retail Trade Channels

  1. López-Pastor, M.
  2. García-Madariaga, J.
  3. Sánchez, J.
  4. Figueiredo, J.
Journal:
International Review of Management and Marketing

ISSN: 2146-4405

Year of publication: 2020

Volume: 10

Issue: 6

Pages: 58-78

Type: Article

DOI: 10.32479/IRMM.10683 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus