Digitalisation and rural tourism development in Europe

  1. Nuria Alonso
  2. Lucía Vicent
  3. David Trillo
Revista:
Tourism & Management Studies

ISSN: 2182-8466,  2182-8458

Ano de publicación: 2024

Volume: 20

Número: 1

Páxinas: 33-44

Tipo: Artigo

DOI: 10.18089/TMS.2024SI03 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Outras publicacións en: Tourism & Management Studies

Resumo

Eltrabajo plantea un análisis de la digitalización del sector del turismo y evalúa las potencialidades de este proceso para las zonas rurales de la Unión Europea (UE)a partir de factores tanto de oferta y de demanda del turismo rural, planteando un modelo de regresión que incorpora indicadores que relacionan el avance de la digitalización con cambios en el peso y las características del sector en las regiones de baja intensidad de población incluidas en el nivel NUTS 2. Los resultados que arroja la investigación indican una relación positiva entre la digitalización del sector y la oferta de alojamientos rurales, así como un impacto positivo en la demanda de dichas instalaciones. Además, se ha incluidola competencia potencial entre los alojamientos tradicionales y las plataformas digitales, revelando que el mayor uso de plataformas digitales para las reservas no afecta negativamente a las tasas de ocupación hotelera. Los hallazgos obtenidos subrayan la importancia de la digitalización en el desarrollo del turismo rural y sugieren posibles líneas de actuación política para la promoción de plataformas digitales en las zonas rurales.

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