Publications dans lesquelles il/elle collabore avec Irene Aliagas (2)
2024
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Unravelling cognitive processing of in-game brands using eye tracking and electroencephalography: incongruence fosters it
Current Psychology, Vol. 43, Núm. 8, pp. 7628-7642
2021
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Proximity, Familiarity or Congruency? What Influences Memory of Brand Placement in Videogames
Journal of Theoretical and Applied Electronic Commerce Research, Vol. 16, Núm. 4, pp. 811-827