![Foto de Lorena](/img/nophoto.png)
Lorena
Ronda González
Publicaciones en las que colabora con Lorena Ronda González (4)
2022
-
Understanding the expansion of circular markets: Building relational legitimacy to overcome the stigma of second-hand clothing
Sustainable Production and Consumption, Vol. 30, pp. 77-88
2020
-
How small traditional businesses can become attractive employers: A means-end analysis
Journal of Small Business Management, Vol. 58, Núm. 2, pp. 362-389
-
Job choice decisions: understanding the role of nonnegotiable attributes and trade-offs in effective segmentation
Management Decision, Vol. 59, Núm. 6, pp. 1546-1561
2018
-
Are they willing to work for you? An employee-centric view to employer brand attractiveness
Journal of Product and Brand Management, Vol. 27, Núm. 5, pp. 573-596