Ecosistemas de consumo inteligentes
ECOIN
IE Business School
Madrid, EspañaPublicaciones en colaboración con investigadores/as de IE Business School (1)
2018
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How does wall street react to global sports sponsorship announcements?: An analysis of the effect on sponsoring companies’ stock market prices
Journal of Advertising Research, Vol. 58, Núm. 3, pp. 297-310