Publicaciones en colaboración con investigadores/as de Universidad Pontificia Comillas (8)

2023

  1. Organic line extensions: do they make sense for brands?

    British Food Journal, Vol. 125, Núm. 8, pp. 2785-2802

2018

  1. Are they willing to work for you? An employee-centric view to employer brand attractiveness

    Journal of Product and Brand Management, Vol. 27, Núm. 5, pp. 573-596

2016

  1. Marketing mix effects on private labels brand equity

    European journal of management and business economics, Vol. 25, Núm. 3, pp. 168-175