IRENE
ALIAGAS OCAÑA
Profesora ayudante doctora
![Foto de Jesús](/img/nophoto.png)
Jesús
Privado
Publications by the researcher in collaboration with Jesús Privado (1)
2021
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Proximity, Familiarity or Congruency? What Influences Memory of Brand Placement in Videogames
Journal of Theoretical and Applied Electronic Commerce Research, Vol. 16, Núm. 4, pp. 811-827