![Foto de IRENE](/img/nophoto.png)
IRENE
ALIAGAS OCAÑA
Profesora ayudante doctora
Publicaciones (7) Publicaciones de IRENE ALIAGAS OCAÑA
2024
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Neuromarketing algorithms’ consumer privacy and ethical considerations: challenges and opportunities
Cogent Business and Management, Vol. 11, Núm. 1
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Unravelling cognitive processing of in-game brands using eye tracking and electroencephalography: incongruence fosters it
Current Psychology, Vol. 43, Núm. 8, pp. 7628-7642
2023
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Unlocking knowledge through escape rooms in online higher education: proposal for learning about consumer behavior
Learning with escape rooms in higher education online environments (IGI Global), pp. 242-261
2022
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Análisis neuropsicofisiológico de la eficacia publicitaria del ‘product placement’ en videojuegos
Investigación y marketing, Núm. 154, pp. 44-49
2021
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Proximity, Familiarity or Congruency? What Influences Memory of Brand Placement in Videogames
Journal of Theoretical and Applied Electronic Commerce Research, Vol. 16, Núm. 4, pp. 811-827
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Understanding the emotional impact of gifs on instagram through consumer neuroscience
Behavioral Sciences, Vol. 11, Núm. 8
2018
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Neurociencia aplicada a la eficacia publicitaria: ¿aliadas perfectas?
Harvard Deusto Márketing y Ventas, Núm. 148, pp. 24-31