Publicaciones (7) Publicaciones de IRENE ALIAGAS OCAÑA

2024

  1. Neuromarketing algorithms’ consumer privacy and ethical considerations: challenges and opportunities

    Cogent Business and Management, Vol. 11, Núm. 1

  2. Unravelling cognitive processing of in-game brands using eye tracking and electroencephalography: incongruence fosters it

    Current Psychology, Vol. 43, Núm. 8, pp. 7628-7642

2023

  1. Unlocking knowledge through escape rooms in online higher education: proposal for learning about consumer behavior

    Learning with escape rooms in higher education online environments (IGI Global), pp. 242-261

2022

  1. Análisis neuropsicofisiológico de la eficacia publicitaria del ‘product placement’ en videojuegos

    Investigación y marketing, Núm. 154, pp. 44-49

2021

  1. Proximity, Familiarity or Congruency? What Influences Memory of Brand Placement in Videogames

    Journal of Theoretical and Applied Electronic Commerce Research, Vol. 16, Núm. 4, pp. 811-827

  2. Understanding the emotional impact of gifs on instagram through consumer neuroscience

    Behavioral Sciences, Vol. 11, Núm. 8

2018

  1. Neurociencia aplicada a la eficacia publicitaria: ¿aliadas perfectas?

    Harvard Deusto Márketing y Ventas, Núm. 148, pp. 24-31