Publicaciones en las que colabora con ADOLFO HERNÁNDEZ ESTRADA (2)

2023

  1. Altruism in eWOM: Propensity to Write Reviews on Hotel Experience

    Journal of Theoretical and Applied Electronic Commerce Research, Vol. 18, Núm. 4, pp. 2238-2256

2021

  1. A study on the downloading intention of fashion retailers’ apps

    Journal of Marketing Analytics, Vol. 9, Núm. 4, pp. 349-362