JESÚS
GARCÍA DE MADARIAGA MIRANDA
Catedrático de universidad
MARÍA DEL CARMEN
ABRIL BARRIE
Profesora titular de universidad
Publications by the researcher in collaboration with MARÍA DEL CARMEN ABRIL BARRIE (2)
2017
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Consumers Switching to Store Brands: Is Product Innovation Effective to Prevent it?
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 878
2015
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The Effect of Product Innovation, Promotion, and Price on Consumer Switching to Private Labels
Journal of Marketing Channels, Vol. 22, Núm. 3, pp. 192-201