Publikationen, an denen er mitarbeitet Sandra Maribel Tobón Perilla (4)

2021

  1. Influencers vs the power of the crowd: A research about social influence on digital era

    Estudios Gerenciales, pp. 601-609

  2. The Influence of Opinion Leaders’ eWOM on Online Consumer Decisions: A Study on Social Influence

    Journal of Theoretical and Applied Electronic Commerce Research, Vol. 16, Núm. 4, pp. 748-767