Publicaciones en colaboración con investigadores/as de IE Business School (2)

2007

  1. 99 cents per song: A fair price for digital music? The effects of music industry strategies to raise the willingness to pay by P2P users

    Journal of Website Promotion, Vol. 2, Núm. 3-4, pp. 3-15

2006

  1. Harley Davidson's brand identity on the Web: A BIWAM® filtering

    Journal of Website Promotion, Vol. 2, Núm. 1-2, pp. 141-161