Publicacións nas que colabora con JESÚS GARCÍA DE MADARIAGA MIRANDA (2)

2017

  1. Consumers Switching to Store Brands: Is Product Innovation Effective to Prevent it?

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 878

2015

  1. The Effect of Product Innovation, Promotion, and Price on Consumer Switching to Private Labels

    Journal of Marketing Channels, Vol. 22, Núm. 3, pp. 192-201