MARÍA DEL CARMEN
ABRIL BARRIE
Profesora titular de universidad
Universidad de Salamanca
Salamanca, EspañaPublications en collaboration avec des chercheurs de Universidad de Salamanca (1)
2013
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Is product innovation as effective for private labels as it is for national brands?
Innovation: Management, Policy and Practice, Vol. 15, Núm. 3, pp. 337-349