Publications by the researcher in collaboration with ANA FERNÁNDEZ PARDO (2)

2022

  1. COVID-19 e influencers: análisis del discurso sobre la vacuna del COVID-19 en redes sociales y webs

    Estrategias de comunicación publicitaria en redes sociales: diseño, gestión e impacto.

  2. Make it part of the story: The role of product placement prominence and integration in fashion and beauty blogs among young digital natives

    Journal of Global Fashion Marketing, Vol. 14, Núm. 2, pp. 157-172