Publicaciones en las que colabora con MÓNICA DÍAZ-BUSTAMANTE VENTISCA (2)

2023

  1. Perceived brand value and brand co-creation attitudes through eWOM: a typology of co-creator digital users

    Revista de Comunicación, Vol. 22, Núm. 1

  2. Perceived brand value and brand co-creation attitudes through eWOM: a typology of co-creator digital users

    Revista de comunicación, Vol. 22, Núm. 1, pp. 89-107