Publicaciones en las que colabora con Teresa Pérez del Castillo (2)

2020

  1. Lifestyle branding as a brand-oriented positioning strategy: Insights from Spanish fashion consultants

    Journal of Global Fashion Marketing, Vol. 11, Núm. 4, pp. 361-379

2016

  1. Lifestyle branding: An exploratory study in the fashion industry

    Fashion on the move: rethinking design (Servicio de Publicaciones), pp. 19-30