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INGRIT VIVIANA
MOYA BURGOS
Profesora ayudante doctora
Publicaciones (14) Publicaciones de INGRIT VIVIANA MOYA BURGOS
2023
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"Trolling": ¿Y si Cristiano Ronaldo fuera uno de ellos?
Mala conducta: el lado oscuro del usuario digital (ESIC Editorial), pp. 159-180
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El fenómeno del postureo en las redes sociales: no siempre es oro todo lo que reluce
Mala conducta: el lado oscuro del usuario digital (ESIC Editorial), pp. 199-216
2022
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Impact of brand awareness on donor behavior
XXXII AEMARK
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Is a Video Worth More Than a Thousand Images? A Neurophysiological Study on the Impact of Different Types of Product Display on Consumer Behaviour in e-Commerce
Springer Proceedings in Business and Economics
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Is a Video Worth More Than a Thousand Images? A Neurophysiological Study on the Impact of Different Types of Product Display on Consumer Behaviour in.
Martínez-López, F.J, and Martinez, L.F. e-Commerce in Advances in Digital Marketing and eCommerce, (Third International Conference), pp. 300-306
2021
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Ethical Concerns About Fear Appeals in Social Advertising
[New] Normal Technology Ethics: Proceedings of the ETHICOMP 2021
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How the integration of implicit and explicit techniques may enhance the measurement of chatbots user engagement
XXXI AEMARK,
2020
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Ethical Challenges of Online Panels Based on Passive Data Collection Technology
Paradigm Shifts in ICT Ethics: proceedings of the ETHICOMP* 2020
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Ethical Dilemmas in Non-Profit Organizations Campaigns
Paradigm Shifts in ICT Ethics: proceedings of the ETHICOMP* 2020
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Ethics in Advertising: The Fine Line Between the Acceptable and the Controversial
Paradigm Shifts in ICT Ethics: proceedings of the ETHICOMP* 2020
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Revealing Unconscious Consumer Reactions to Advertisements That Include Visual Metaphors. A Neurophysiological Experiment
Frontiers in Psychology, Vol. 11
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Use of Guilt Appeals in NPO Campaigns and Their Ethical Considerations
Societal Challenges in the Smart Society
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What can neuromarketing tell us about food packaging?
Foods, Vol. 9, Núm. 12
2019
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Do isolated packaging variables influence consumers' attention and preferences?
Physiology and Behavior, Vol. 200, pp. 96-103