MARÍA BELÉN
RODRÍGUEZ CÁNOVAS
Profesora ayudante doctora
MARÍA DEL CARMEN
ABRIL BARRIE
Profesora titular de universidad
Publicaciones en las que colabora con MARÍA DEL CARMEN ABRIL BARRIE (2)
2017
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It Is not the Awareness But the Familiarity! Revisiting Private Labels’ Brand Equity: An Abstract
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 1021
2016
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Marketing mix effects on private labels brand equity
European journal of management and business economics, Vol. 25, Núm. 3, pp. 168-175