Publicaciones en las que colabora con MARÍA DEL CARMEN ABRIL BARRIE (2)

2017

  1. It Is not the Awareness But the Familiarity! Revisiting Private Labels’ Brand Equity: An Abstract

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 1021

2016

  1. Marketing mix effects on private labels brand equity

    European journal of management and business economics, Vol. 25, Núm. 3, pp. 168-175