Publikationen in Zusammenarbeit mit Forschern von Universidad Pontificia Comillas (3)

2016

  1. Marketing mix effects on private labels brand equity

    European journal of management and business economics, Vol. 25, Núm. 3, pp. 168-175

2013

  1. Communicating corporate social responsibility to a cynical public

    MIT Sloan Management Review, Vol. 54, Núm. 3, pp. 2-4

  2. Managing employer brand attributes to attract potential future leaders

    Journal of Brand Management