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ROCÍO
GONZÁLEZ MARTÍNEZ
Profesora asociada
JESÚS
GARCÍA DE MADARIAGA MIRANDA
Catedrático de universidad
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JESÚS GARCÍA DE MADARIAGA MIRANDA
Publications by the researcher in collaboration with JESÚS GARCÍA DE MADARIAGA MIRANDA (1)
2019
A comparison between Fuzzy Linguistic RFM Model and traditional RFM model applied to Campaign Management. Case study of retail business.
Procedia Computer Science
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