JESÚS
BERMEJO BERROS
Researcher to 2008
Universidad de Valladolid
Valladolid, EspañaPublications in collaboration with researchers from Universidad de Valladolid (2)
2022
2019
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Diegetic and non-diegetic surprises, and their effect on liking, long-term recall and comprehension in narrative television commercials
Comunicación y sociedad = Communication & Society, Vol. 32, Núm. 1, pp. 91-104