Department: Teorías y Análisis de la Comunicación

Faculty: Ciencias de la Información

Area: Audiovisual Communication and Advertising

Research group: Grupo internacional de análisis de relatos de ficción y creación de formatos documentales

Email: sergiogu@ucm.es

Personal web: https://www.linkedin.com/in/serguma/

Doctor by the Universidad Complutense de Madrid with the thesis La comunicación horizontal como metodología activa un recurso eficaz para el aprendizaje en Ciencias de la Información 2022. Supervised by Dr. Mar Marcos Molano.

PhD in Audiovisual Communication, Advertising and Public Relations from the Complutense University of Madrid (UCM) with an international mention. Assistant Professor at the Department of Theories and Analysis of Communication (TAC) of the UCM and accredited as Associate Professor by the ANECA since 2023. His lines of research are digital communication, media literacy and game studies on which he has published in high impact journals. He has participated in 9 teaching innovation projects and has led one of them with funding granted by the Vice-Rectorate for Quality UCM. He is the Coordinator of the Virtual Campus of the Faculty of Information Sciences UCM since 2024. He has carried out a research stay at the University of Helsinki with an Erasmus + grant. He is secretary of the Spanish Society for Video Game Sciences since 2022.