Publications in collaboration with researchers from Universidad de Granada (3)


  1. Behind influencer marketing: key marketing decisions and their effects on followers’ responses

    Journal of Marketing Management, Vol. 36, Núm. 7-8, pp. 579-607

  2. Six Sigma for dynamic capabilities development: becoming more flexible organizations

    International Journal of Lean Six Sigma, Vol. 11, Núm. 1, pp. 35-56