Ciencias de la Información
Facultat
Universidad IE
Segovia, EspañaPublicacions en col·laboració amb investigadors/es de Universidad IE (6)
2024
-
A strategic sustainability model for global luxury companies in the management of CO2 emissions
International Entrepreneurship and Management Journal
2023
-
Study on the strategic influence of corporate social responsibility in the world's most digitised banks
Journal of Open Innovation: Technology, Market, and Complexity, Vol. 9, Núm. 1
-
Sustainable strategies in the luxury business to increase efficiency in reducing carbon footprint
Journal of Business Research, Vol. 157
2013
-
Digital Marketing Tools Applied to the IE Library
MARKETING LIBRARY AND INFORMATION SERVICES - II: A GLOBAL OUTLOOK (WALTER DE GRUYTER GMBH), pp. 345-359
2012
-
Marketing Sensorial. Comunicar con los sentidos en el punto de venta
Pearson Education
-
Marketing con los cinco sentidos
Management Society, pp. 23-35