Instituto Complutense de Ciencia de la Administración (ICCA)
Ikastegia/Institutua
Universidad Pontificia Comillas
Madrid, EspañaUniversidad Pontificia Comillas-ko ikertzaileekin lankidetzan egindako argitalpenak (1)
2007
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Stakeholders management systems: Empirical insights from relationship marketing and market orientation perspectives
Journal of Business Ethics, Vol. 71, Núm. 4, pp. 425-439