Marketing
Saila
Sara
Campo Martínez
Sara Campo Martínez-rekin lankidetzan egindako argitalpenak (2)
2019
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Am I Ibiza? Measuring brand identification in the tourism context
Journal of Destination Marketing and Management, Vol. 11, pp. 240-250
2017
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Understanding the identity of Ibiza, Spain
Journal of Travel and Tourism Marketing, Vol. 34, Núm. 8, pp. 1033-1046