Marketing
Saila
Sandra Maribel
Tobón Perilla
Sandra Maribel Tobón Perilla-rekin lankidetzan egindako argitalpenak (2)
2022
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Undesired Impulse e-Buying Behavior: An Exploratory Study: An Abstract
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 173-174
2020
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Gamification and online consumer decisions: Is the game over?
Decision Support Systems, Vol. 128