Marketing
Departamento
Universidad de Deusto
Bilbao, EspañaPublicaciones en colaboración con investigadores/as de Universidad de Deusto (3)
2022
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Understanding the expansion of circular markets: Building relational legitimacy to overcome the stigma of second-hand clothing
Sustainable Production and Consumption, Vol. 30, pp. 77-88
2020
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How small traditional businesses can become attractive employers: A means-end analysis
Journal of Small Business Management, Vol. 58, Núm. 2, pp. 362-389
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Job choice decisions: understanding the role of nonnegotiable attributes and trade-offs in effective segmentation
Management Decision, Vol. 59, Núm. 6, pp. 1546-1561