Marketing
Departamento
![Foto de Marketing](/img/noimage.png)
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Universidad de Málaga
Málaga, EspañaPublicaciones en colaboración con investigadores/as de Universidad de Málaga (8)
2016
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Advertising from the Perspective of Festivals: the present and future of commercial communication in the categories of awards (2013-2014)
Comunicación y sociedad = Communication & Society, Vol. 29, Núm. 2, pp. 81-100
2012
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Experiencia y eventos. La creación de “experiencia de marca” a partir de la organización de eventos. El caso español (2010)
aDResearch: Revista Internacional de Investigación en Comunicación, Núm. 5, pp. 64-78
2008
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A fuzzy decision system applied to stock-market
International Conference on Enterprise Information Systems and Web Technologies 2008, EISWT 2008
2005
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Using dmFSQL for financial clustering
ICEIS 2005 - Proceedings of the 7th International Conference on Enterprise Information Systems
2004
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Relaxing constraints in enhanced entity-relationship models using fuzzy quantifiers
IEEE Transactions on Fuzzy Systems, Vol. 12, Núm. 6, pp. 780-796
2002
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FSQL: A flexible query language for Data Mining
ICEIS 2002 - Proceedings of the 4th International Conference on Enterprise Information Systems
2001
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Fuzzy constraints using the enhanced entity-relationship model
Proceedings - International Conference of the Chilean Computer Science Society, SCCC
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Using artificial neural network to define fuzzy comparators in FSQL with the criterion of some decision-maker
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)