Publicaciones en colaboración con investigadores/as de Universidad Pontificia Comillas (11)

2023

  1. Organic line extensions: do they make sense for brands?

    British Food Journal, Vol. 125, Núm. 8, pp. 2785-2802

2022

  1. From Behavioral Strategy to Emotional Strategy: It Is Time to Use Emotions as a Competitive Advantage

    Open Journal of Business and Management, Vol. 11, Núm. 1, pp. 279-294

  2. The intellectual structure of behavioral strategy: a bibliometric study

    STRATEGIC MANAGEMENT, Vol. 27, Núm. 1, pp. 4-21

  3. Understanding the expansion of circular markets: Building relational legitimacy to overcome the stigma of second-hand clothing

    Sustainable Production and Consumption, Vol. 30, pp. 77-88

2020

  1. How small traditional businesses can become attractive employers: A means-end analysis

    Journal of Small Business Management, Vol. 58, Núm. 2, pp. 362-389

  2. Job choice decisions: understanding the role of nonnegotiable attributes and trade-offs in effective segmentation

    Management Decision, Vol. 59, Núm. 6, pp. 1546-1561

2018

  1. Are they willing to work for you? An employee-centric view to employer brand attractiveness

    Journal of Product and Brand Management, Vol. 27, Núm. 5, pp. 573-596

2016

  1. Marketing mix effects on private labels brand equity

    European journal of management and business economics, Vol. 25, Núm. 3, pp. 168-175

2013

  1. Communicating corporate social responsibility to a cynical public

    MIT Sloan Management Review, Vol. 54, Núm. 3, pp. 2-4

  2. Managing employer brand attributes to attract potential future leaders

    Journal of Brand Management

2007

  1. Stakeholders management systems: Empirical insights from relationship marketing and market orientation perspectives

    Journal of Business Ethics, Vol. 71, Núm. 4, pp. 425-439