Publications en collaboration avec des chercheurs de Universidad Pontificia Comillas (7)

2016

  1. Marketing mix effects on private labels brand equity

    European journal of management and business economics, Vol. 25, Núm. 3, pp. 168-175

2013

  1. Communicating corporate social responsibility to a cynical public

    MIT Sloan Management Review, Vol. 54, Núm. 3, pp. 2-4

  2. Managing employer brand attributes to attract potential future leaders

    Journal of Brand Management

  3. Was Wittgenstein a relativist?

    Doubtful Certainties: Language-Games, Forms of Life, Relativism (De Gruyter Mouton), pp. 109-120

2010

  1. Should rolling forecasts replace budgets in uncertain environments?

    Studies in Managerial and Financial Accounting