Business ethics and corporate image

  1. Mínguez Arranz, Norberto
Revista:
Área abierta

ISSN: 1578-8393

Any de publicació: 2002

Número: 2

Tipus: Article

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Altres publicacions en: Área abierta

Resum

For a long time business and ethics were considered to be opposite concepts. The old saying ¿business is business¿ described a situation in which being ethical meant losing money. Ethics was understood as something that couldn¿t be afforded, a luxurious element that had a mainly cosmetic use. Today business ethics is part of corporate life and we cannot understand corporate management without the concept of business ethics, a concept that also plays an important role in the construction of a good corporate image.

Fuente de los datos: Dialnet