Business ethics and corporate image
ISSN: 1578-8393
Année de publication: 2002
Número: 2
Type: Article
D'autres publications dans: Área abierta
Résumé
For a long time business and ethics were considered to be opposite concepts. The old saying ¿business is business¿ described a situation in which being ethical meant losing money. Ethics was understood as something that couldn¿t be afforded, a luxurious element that had a mainly cosmetic use. Today business ethics is part of corporate life and we cannot understand corporate management without the concept of business ethics, a concept that also plays an important role in the construction of a good corporate image.