Impacto de la Nueva Cultura Laboral en el Sur de TamaulipasImpact of the New Labor Culture in the South of Tamaulipas
- Cepeda Robledo, Dulce Alexandra
- Casanova Varela, Basilio
- Ochoa García, Roberto
ISSN: 1887-8598, 1989-5143
Year of publication: 2007
Volume: 1
Issue: 2
Pages: 223-251
Type: Article
More publications in: Pensar la publicidad: revista internacional de investigaciones publicitarias
Abstract
The present report analyzes the impact of the media campaigns that promote the New Labor�s Culture, implemented at federal level by the Bureau of Work, (STPS) of México; in order to know its effectiveness in South Tamaulipas, México, identifying the used mass media; studying the answer of enterprise organizations and unions in the adoption and diffusion of the attitudes, values and philosophy of the New Labor�s Culture; and observing the changes reflected in the worker � boss relationship. Methodologically is used an analysis of content of printed messages, and television�s broadcasted messages; also some interviews to the enterprise and union... (Leer más) leaders of the services sector in the zone. These results reveal semiotic and logistic deficiencies that reduce the efficiency in the positive adoption of messages.