La publicidad de moda de lujo: efectos en la autopercepción de mujeres españolas
- Díaz Soloaga, Paloma
- Muñiz Muriel, Carlos
ISSN: 1888-4555, 2660-8332
Year of publication: 2011
Issue: 2
Pages: 106-122
Type: Article
More publications in: Indumenta: Revista del Museo del Traje
Abstract
The main goal of Fashion advertising is to show off a brand's particular style as well as differentiate it from its competitors. Even though the intention is not to influence people's personal lives, fashion advertisements propose lifestyles and role models that influence how to appear and behave in order to climb the social scale. This present article offers the results of a study on the influence of advertisements for fashion luxury brands on young women. In spite of the apparent attraction that women initially tend to have in those models, we will demonstrate that after exposure to these advertisements they refuse the models images for being so strongly stereotypical.