Affective commitment to the employer branddevelopment and validation of a scale

  1. Susana Fernandez-Lores 1
  2. Diana Gavilan 1
  3. Maria Avello 1
  4. Francisca Blasco 1
  1. 1 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

Journal:
Business Research Quarterly

ISSN: 2340-9444 2340-9436

Year of publication: 2016

Volume: 19

Issue: 1

Pages: 40-54

Type: Article

DOI: 10.1016/J.BRQ.2015.06.001 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Business Research Quarterly

Abstract

In recent years employer branding has become increasingly important as a source of sustainable competitive advantage. Companies are trying to engender affective commitment in the best employees in a global labour market. In this study, we develop and validate a multidimensional scale to measure the strength of an employee’s affective commitment to the employer brand in five separate studies. In Studies 1 and 2 the Affective Commitment to the Employer Brand (ACEB) scale was developed and tested for its structure, reliability and convergent validity. Study 3 examines additional reliability and discriminant validity. Study 4 provides evidence of external validity. Study 5 examines the scale’s nomological validity showing that a positive experience with the employer brand is importantin making the employee develop affective commitment towards it. The limitations of the scale and the boundary conditions of its applicability are also discussed.

Funding information

Funders

  • Santander Bank Extraordinaire Chair

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