Nuevos prescriptores para el público joven en el entorno web 2.0
- Mónica Valderrama Santomé 1
- José Ignacio Niño 2
- Juan Enrique Gonzálvez Vallés 3
- 1 Universidad de Vigo, España
- 2 Universidad Complutense de Madrid, España
- 3 Universidad CEU San Pablo, España
ISSN: 1012-1587
Année de publication: 2015
Número: 2
Pages: 1105-1128
Type: Article
D'autres publications dans: Opción: Revista de Ciencias Humanas y Sociales
Résumé
There are new realities that surpass all previously known and which are directed expressly to that people known as digital natives.We must take perspective of the context that are generating social networks for a holistic understanding of the keys to its initial establishment and subsequent success. In this sense, and in this new ecosystem, the use of references or marketing prescribers has become a new way of attracting and retaining users who generate new professionals and also highly interesting results.