Audiencias ausentes y audiencias falsas en el nuevo medio de comunicación de masas
- Eva Aladro Vico 1
- Julio César Pérez Herrero 2
- 1 Universidad Complutense de Madrid, España
- 2 Universidad Camilo José Cela, España
ISSN: 1012-1587
Year of publication: 2015
Issue: 2
Pages: 15-33
Type: Article
More publications in: Opción: Revista de Ciencias Humanas y Sociales
Abstract
This paper investigates the existence of new actors on the map of the traditional mass media communication, analyzing television debate programs in which the intervention of social networks like Twitter is a completely new aspect. The text explores the new phenomena of interactive communication between traditional media and public, and the new social media, among which appears the curious phenomenon of the absent audiences which comment and influence the live television program, but without attending it-, and “false” or fake audiences, artificially created in social media by interests of all kinds.
Bibliographic References
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