Enfoques teóricos para el estudio de la cooperación empresarial

  1. Muñoz Martín, Juan
  2. Montoro Sánchez, María Ángeles
Revista:
Cuadernos de estudios empresariales

ISSN: 1131-6985

Any de publicació: 2007

Número: 17

Pàgines: 141-163

Tipus: Article

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Altres publicacions en: Cuadernos de estudios empresariales

Resum

Alliances are increasing in frequency and strategic importance. Strategic alliances have been examined from different theoretical approaches generating confusion and unclear understanding of this concept. The purpose of this paper is clarify the concept and the rational for strategic alliances from different theoretical perspectives. In this respect, different approaches should be regarded as complementary views rather than substitutive views.

Fuente de los datos: Dialnet