Enfoques teóricos para el estudio de la cooperación empresarial
- Muñoz Martín, Juan
- Montoro Sánchez, María Ángeles
ISSN: 1131-6985
Ano de publicación: 2007
Número: 17
Páxinas: 141-163
Tipo: Artigo
Outras publicacións en: Cuadernos de estudios empresariales
Resumo
Alliances are increasing in frequency and strategic importance. Strategic alliances have been examined from different theoretical approaches generating confusion and unclear understanding of this concept. The purpose of this paper is clarify the concept and the rational for strategic alliances from different theoretical perspectives. In this respect, different approaches should be regarded as complementary views rather than substitutive views.