Características del conocimiento transferido como determinantes del rendimiento de los sistemas de franquicia

  1. Minguela Rata, Beatriz
  2. Rodríguez Benavides, María Concepción
  3. López Sánchez, José Ignacio
Journal:
Pecunia: revista de la Facultad de Ciencias Económicas y Empresariales

ISSN: 1699-9495

Year of publication: 2009

Issue: 8

Pages: 235-262

Type: Article

DOI: 10.18002/PEC.V0I8.681 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

More publications in: Pecunia: revista de la Facultad de Ciencias Económicas y Empresariales

Abstract

In this paper the influence of tacitness and value of knowledge on the performance of franchise systems are studied. With this aim, a linear regression analysis is conducted on a sample of franchisee of different franchise chains and sectors of activity operating in Spain. In the model we added a control variable, named transformation, which representa the kind of activities carried out in the franchisee units: just commercial or transformative and commercial activities. The findings show that tacit knowledge has a negative impact on franchise systems performance, the value of knowledge affects it in a positive manner whereas the control variable is significant.

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