Características del conocimiento transferido como determinantes del rendimiento de los sistemas de franquicia
- Minguela Rata, Beatriz
- Rodríguez Benavides, María Concepción
- López Sánchez, José Ignacio
ISSN: 1699-9495
Ano de publicación: 2009
Número: 8
Páxinas: 235-262
Tipo: Artigo
Outras publicacións en: Pecunia: revista de la Facultad de Ciencias Económicas y Empresariales
Resumo
En este trabajo se pretende analizar la influencia de la naturaleza tácita y el valor del conocimiento (dos características del conocimiento determinantes de la facilidad con la que se puede transferir el mismo) en el rendimiento de los sistemas de franquicia. Se ha llevado a cabo un análisis de regresión lineal sobre una muestra de establecimientos franquiciados en diferentes cadenas de franquicia y sectores de actividad que operan en España, midiendo el rendimiento tanto de manera objetiva como subjetiva y tomando el tipo de actividad llevada a cabo por el establecimiento franquiciado como variable de control. Los resultados parecen indicar que la naturaleza tácita del conocimiento influye de manera negativa en el rendimiento de los sistemas de franquicia mientras que el valor del conocimiento afecta de manera positiva.
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