Análisis de los elementos visuales y su grado de relevancia y representatividad en los sitios web de las universidades de Colombia
- López del Ramo, Joaquín 1
- Olivera Zaldua, María 2
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1
Universidad Rey Juan Carlos
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2
Universidad Complutense de Madrid
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ISSN: 2215-9444, 2539-3936
Año de publicación: 2018
Número: 17
Páginas: 155-178
Tipo: Artículo
Otras publicaciones en: Arquetipo
Objetivos de desarrollo sostenible
Resumen
This empirical research analyzes the visual representation that Colombian universities make of themselves on their own websites. The method of content analysis is used, with a coding sheet of 22 indicators, classified into 5 categories. The predominance of asymmetric design, long pages, unequivocal corporate identification, majority use of neutral colors, more visual than textual content, dynamic elements and photographs that show basic facets of university life, with special prominence for students and teachers is noted. The conclusions indicate that there is relatively little differentiation between the webs in terms of their basic visual characteristics, and it transmits a majority idea of seriousness and integrity, complemented with features that bring dynamism and modernity.