Análisis de la eficacia publicitaria en Internet

  1. Blázquez Resino, Juan José
  2. Molina Collado, Arturo
  3. Esteban Talaya, Águeda
  4. Martín-Consuegra Navarro, David
Revista:
Investigaciones europeas de dirección y economía de la empresa

ISSN: 1135-2523

Año de publicación: 2008

Volumen: 14

Número: 1

Páginas: 159-176

Tipo: Artículo

DOI: 10.1016/S1135-2523(12)60017-3 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: Investigaciones europeas de dirección y economía de la empresa

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Fuente de los datos: Dialnet